The Importance Superpages Listing Site
Business companies implore many strategies in promoting their products and services. One of the most usual way of promoting products and services is through Superpages Listing Site. Although advertisements are a little bit costly, it has been proven effective over the years. However, for businesses that are just starting out, spending a lot of money for advertisements seems impractical. As such, business companies resort to Superpages Listing Site instead.
Superpages Listing is very much like the yellow pages. Most people use them when they are looking for specific businesses and services. Business sites provide a list of all businesses and services under specific categories. This manner of listing is actually very advantageous to the user because searches are trimmed down to specific categories; thus reducing the time spent for looking up businesses in the directory.
Five Reasons Online Directories Matter to Your Business
One of the big benefits that the Internet offers us is that it gives us access to nearly any information that we want right beneath our fingertips. Be it through full Internet access available on desktop and laptop computers or through mobile Internet that is used on cellular phones, if we need to find a specific piece of information, all we need to do is to open a web browser, type in the keywords in a search query box and click on one of the links the search results bring up.
Searching for information this way saves us a lot of time and effort. Before, we had to rely on other means to get the information that we need, and these ways of getting information are either too time consuming or require us to go directly to the source.
For example, let us say you need to book a flight to Paris from New York City. If we do not patronize a travel agent already, we would have to pick a name and number from the long list of travel agencies listed on the telephone directory. Once a number is found, we make a phone call. If the phone is busy or disconnected or if the travel agent we got in touch with could not help us make a good booking on a flight from New York to Paris, we have to repeat the process and call another agency again. It is such a waste of time and we may have to devote an entire day to simply booking a flight when we could have spent that time doing something else. The exercise can also be annoying, frustrating and stressful.
On the other hand, going to an online directory first before making a round of phone calls is a totally different story. It would be handy if you already know the address of an online directory that lists the numbers of establishments operating in your locale, but if you do not know yet, typing a few keywords in a search browser will lead you to it.
Once you know the Internet address of the local online directory that you need and you have directed your browser to go to it, you will find that your search for whatever information that you want has been made easier by the fact that addresses listed in these online directories have already been neatly categorized for your convenience. You only need to click on the category where you think your search directs you, you find the information source or service provider that you need and then you go to its website if the website is listed. You only need to make the phone call once you are satisfied with the information that you have got online.
Let us say that you need to get a-hold of a particular book by a particular author and you want to see which of the bookstores in your locale carry that particular title. Typing in a query on a search engine would be too generalized for you to be actually helpful. What you would need to do then is to go to a local online directory, click on the category that lists bookstores, and then wait for it to bring up a list of bookstores in your area. If the bookstore has a website, then the website most likely indicates which books are available in their stocks. It is highly likely that you will be able to buy the book you need online and just wait for it to be delivered to your doorstep. If not, then you can get the phone number of the bookstore, call up their customer service and ask for a copy to be reserved for you. When you show up at the store, all you need to do is pay for the book.
Online directories also work on WAP-enabled mobile phones, of course. All you need to do is to open your phone's WAP browser and type in the address of the online directory you go to. Or, if you already subscribe to the WAP services of a specific online directory, you probably know the codes you need to text if you want information about, say, the traffic situation on a particular street, the weather in this city, the movie schedule at this cinema, what time the next train for this destination will be leaving, when this particular flight will leave or arrive at the airport, the current local news, the current foreign exchange rate, and other such information.
This is literally information at your fingertips. Just type in the code that you want, send it as a text message to the online directory you subscribe to, and then receive the reply that you want in a matter of seconds. You can do this wherever you may be, as long as your mobile phone is WAP-enabled and you can access the service in your location. No more spending half the day flipping through heavy phonebooks, reading fine print, making lists of numbers and then making rounds of phone calls.
It is really very convenient to be able to get the information that you need at a snap of the fingertips. That is what technology has allowed us to enjoy. With online directories and WAP-enabled mobile phones, we can have access to whatever information that we need whether we are in front of our computers or on the road with just our phones.
The Marketing Power of Online Directory Listings
Online directories such as Yelp, Google Places, Bing Local, and Yahoo Local have been getting more attention recently. One of the major reasons for this added attention is the local search benefits that they have. While this is definitely a great reason to use directories as an online marketing tool, it isn't the only reason. Online directories themselves can be an incredibly effective traffic generating tool that gets your business in front of more potential clients and customers.
As mentioned, directories have gained a lot of popularity because of their ability to increase ranking on local searches. This is something that can be incredibly beneficial to businesses and is no doubt worth the effort. What gets overlooked at times by marketers is that directories like Yelp have millions of visitors and there are plenty of leads to be acquired on the directories themselves.
The first way that these directories can help businesses and their marketing efforts is simply through the traffic they produce. More traffic means more opportunities and more opportunities turns into more business. Another good thing to understand is that you never know where your customer is going to find you. Being in as many different places as possible will increase your chances of being found by and used by potential customers.
Another major benefit of being on local directories is that you can receive reviews for your hard work. Not only is it satisfying to receive a good review on its own, but positive reviews help you make a good impression on others who come across your business listing. While this does also mean that you have to provide your customers with a great experience or product, it can lead to great things down the road.
Lastly, we will take a look at how local search can be boosted through a strong directory presence. Search engines are trying to provide users with better local results and directories play a major role in the process. Having several different directories saying the same thing about your business makes you more legitimate. More signals that say the same things help the search engines to recognize that your information is accurate and that you are who you say you are as a business.
In the end, any business that operates locally should not ignore the incredible benefits that online directories have to offer. If they do, they will be missing out on future sales.
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