The Importance Website
Business companies implore many strategies in promoting their products and services. One of the most usual way of promoting products and services is through Website. Although advertisements are a little bit costly, it has been proven effective over the years. However, for businesses that are just starting out, spending a lot of money for advertisements seems impractical. As such, business companies resort to Website instead.
is very much like the yellow pages. Most people use them when they are looking for specific businesses and services. Business sites provide a list of all businesses and services under specific categories. This manner of listing is actually very advantageous to the user because searches are trimmed down to specific categories; thus reducing the time spent for looking up businesses in the directory.
Building an Online Directory? Planning Makes Perfect!
This is how online directories have changed. The online web directory business in general was doing fine just a few years ago. However, now, all that is available are a few good directories. It is not that the concept and benefits of online directory services are outdated, no. The people that operated them, gave up probably due to inadequate motivation resulting from the limited financial gains from the business.
You see, most of these directories were managed as a free service. I suppose, also, that the other reason for the current disadvantageous position of online web directories was the rise of social media networks. Social media networks provide more than link exchange service. These networks also offer timely communication technologies between customers, potential buyers and website operators.
Here is also another reason for the near collapse of this business. The advancement of server side submission services. One example is Yext.com. A local marketing website with a submission technology for submitting to lots of local search engines and directories in a short amount of time.
This amazing, service was not widely available about 10 years ago. Back then, one would visit one website at a time to make a website submission to be indexed in that directory. Yext.com was not popular then, as well as, local marketing. In fact, local marketing was just starting to gain publicity. As it was not viewed as essential.
Now, local marketing has also taken prominence on Google. It offers more services to local business websites than simply indexing a website URL. Basically, establishing a Google+ page with the "Google My Business" service through a verification process, a website can appear across all devices in addition to appearing on their local maps.
To get this free service from Google, you need to visit the "Google My Business" website. Where you search for your business on the map. If your business is not found on the Google map, you enter your basic information and get a verification code mailed to you. This initiates the verification process. Once, the business is verified, a business page is created as a Google+ page. It is reviewed before going live on their maps. This is very easy to set up.
Promote Your Website With Online Directory Submission
Many SEO experts and internet marketing professionals are well aware and understand the importance of directory submissions. In any business internet marketing plan, submissions play an important part in boosting traffic to a company website. Although directory submission is time consuming and tedious, it is very effective in driving traffic to a site and as a result contribute to high search engine rankings.
Online directories are nothing more than website listings that have been arranged categorically and help users who are looking for information. When you make a submission, this means that users can locate your business from the list. Most directories allow users to use keywords to search for content and websites that fall under that keyword category. While the whole concept of directories and directory submission may seem simple and trivial, it can however make a huge difference to the success of your business.
One thing that makes online directories unique is due to search engine indexes. Search engine robots visit web directories more often than other sites. Therefore if you have a directory submission to an online directory, you will get noticed faster than if you didn't submit. Therefore, with a directory submission, you do not have to worry if you have been found by Google or Yahoo! Be assured that your site has already been found. If it listed on the directory listings, then you can be searched on the search engines and be found.
Another thing that makes directory submission effective is the fact that you get not just traffic but targeted traffic. This is because directory owners classify sites based on their relevance. Thus, when people visit your website from a link in a directory, they are no doubt interested in you. They did not visit you by accident or through a wrong lead. They searched what they were looking for and found it.
One of the most significant benefits of submitting to directories is link popularity. Search engines place great value on one-way links. These are links coming to your site but do not have a link going back to the other site. Since directories have one-way links, these links are considered valuable by the search engine and will therefore help in high page ranks.
Thomson Local Directory Website