More and more small businesses today are using online business directories to their benefit. If you run a small business, you likely spend a great deal of your time thinking about your marketing plan. online business directories can be a great addition to your current small business marketing strategy. Those sites can help your small business expand its website traffic, increase the likelihood that your website will be found by interested visitors and increase your bottom line. If you haven’t taken a look at those directories and considered how your small business could use them to increase its market presence, then now is the time to start!
What Are Online Business Directories?
There are many different types of online business directories available on the Internet. Each of these sites serves a specific purpose and can be used by your small business in specific ways.
An online business directory is a website submission service that allows your small business’ website to be added to a specific category where it can be searched for by interested visitors. Listing your small business on an online business directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. This places make it easy for people to find what they are looking for. These directories can be accessed from just about anywhere that has an internet connection. This means that people could find your business’ website from their home, office or even while traveling.
Every website that is submitted to an online business directory is placed in a specific category. These categories can range in how they are organized. Some are organized by business-related categories, some are organized according to personal preferences and others are organized by subject. Each category consists of several websites relating to a specific topic. Each website listing features the name of the website, a direct link to the website and a short description of the website. Interested Internet visitors will be able to browse through the various categories in the directory and locate websites like yours that they may be interested in visiting. Essentially, those places make it easier for any visitor to find your business’ website.
Top 10 Benefits of Submitting Your Business Profile to Local Online Directories
Online Directories are webpages and websites that organize all websites based on their subjects; they are excellent tools for Search Engine Optimization.
What is a Directory?
Online directories categorize the websites systematically based on an alphabetical order depending upon their subject. The Editors managing the directories look into the websites and make sub categories based on the website content. The websites can be divided into subcategories depending upon their geographical location and whether they are commercial or noncommercial.
It is actually an optimized database for reading.
SEO and Directories
SEO Optimization revolves around the analysis and evaluation of your existing website. It requires you to edit, formulate and tweak your content with high quality key words. The presence of those key words helps search engines recognize that your content is of high quality and they give it a higher ranking on webpages.
For example, if you own a pizza restaurant in Reisterstown then if a customer searches for "Pizza in Reisterstown, potential customers will see your business on the first page of the search engine if your business has been properly optimized.
Even if you are not a first page, being listed on an online directory like Yelp or Google places increases your chances of being represented on the search engines. Also if you can properly manage your account on these directories, they can generate quality inbound links to your website, further strengthening your SEO.
Most of the businesses are already on these Directories. Only the control of the business on their page varies from one business to another. One challenging aspect of the directories is that you cannot typically negative rating or reviews from your page, but then there are other ways to improve the ratings of your business.
By getting your website to have a higher listing on search Engines it will attract more traffic high-quality traffic, thus you will have more purchases. The return on investment of your firm will then increase.
Important SEO Tip:
If you want to have best SEO results, when you are creating your directory listings, it is of key importance that you are consistent with the way you enter you name, address and phone number. Every time Google of any other search engine finds your name, address and phone number, it becomes a "citation". The more your citation appears in quality directories, the better.
You whole business depends on being known and Seen.
Online directories help you in website optimization. They direct good quality traffic to your website that can help you grab and retain a loyal customer base, and thus increase your return on investment
Online Directory Advertising
Online directories such as Yelp, Google Places, Bing Local, and Yahoo Local have been getting more attention recently. One of the major reasons for this added attention is the local search benefits that they have. While this is definitely a great reason to use directories as an online marketing tool, it isn't the only reason. Online directories themselves can be an incredibly effective traffic generating tool that gets your business in front of more potential clients and customers.
As mentioned, directories have gained a lot of popularity because of their ability to increase ranking on local searches. This is something that can be incredibly beneficial to businesses and is no doubt worth the effort. What gets overlooked at times by marketers is that directories like Yelp have millions of visitors and there are plenty of leads to be acquired on the directories themselves.
The first way that these directories can help businesses and their marketing efforts is simply through the traffic they produce. More traffic means more opportunities and more opportunities turns into more business. Another good thing to understand is that you never know where your customer is going to find you. Being in as many different places as possible will increase your chances of being found by and used by potential customers.
Another major benefit of being on local directories is that you can receive reviews for your hard work. Not only is it satisfying to receive a good review on its own, but positive reviews help you make a good impression on others who come across your business listing. While this does also mean that you have to provide your customers with a great experience or product, it can lead to great things down the road.
Lastly, we will take a look at how local search can be boosted through a strong directory presence. Search engines are trying to provide users with better local results and directories play a major role in the process. Having several different directories saying the same thing about your business makes you more legitimate. More signals that say the same things help the search engines to recognize that your information is accurate and that you are who you say you are as a business.
In the end, any business that operates locally should not ignore the incredible benefits that online directories have to offer. If they do, they will be missing out on future sales.