More and more small businesses today are using online business directories to their benefit. If you run a small business, you likely spend a great deal of your time thinking about your marketing plan. online business directories can be a great addition to your current small business marketing strategy. Those sites can help your small business expand its website traffic, increase the likelihood that your website will be found by interested visitors and increase your bottom line. If you haven’t taken a look at those directories and considered how your small business could use them to increase its market presence, then now is the time to start!
What Are Online Business Directories?
There are many different types of online business directories available on the Internet. Each of these sites serves a specific purpose and can be used by your small business in specific ways.
An online business directory is a website submission service that allows your small business’ website to be added to a specific category where it can be searched for by interested visitors. Listing your small business on an online business directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. This places make it easy for people to find what they are looking for. These directories can be accessed from just about anywhere that has an internet connection. This means that people could find your business’ website from their home, office or even while traveling.
Every website that is submitted to an online business directory is placed in a specific category. These categories can range in how they are organized. Some are organized by business-related categories, some are organized according to personal preferences and others are organized by subject. Each category consists of several websites relating to a specific topic. Each website listing features the name of the website, a direct link to the website and a short description of the website. Interested Internet visitors will be able to browse through the various categories in the directory and locate websites like yours that they may be interested in visiting. Essentially, those places make it easier for any visitor to find your business’ website.
Using Local Online Directories to Establish an Online Presence For Your Business
One of the big benefits that the Internet offers us is that it gives us access to nearly any information that we want right beneath our fingertips. Be it through full Internet access available on desktop and laptop computers or through mobile Internet that is used on cellular phones, if we need to find a specific piece of information, all we need to do is to open a web browser, type in the keywords in a search query box and click on one of the links the search results bring up.
Searching for information this way saves us a lot of time and effort. Before, we had to rely on other means to get the information that we need, and these ways of getting information are either too time consuming or require us to go directly to the source.
For example, let us say you need to book a flight to Paris from New York City. If we do not patronize a travel agent already, we would have to pick a name and number from the long list of travel agencies listed on the telephone directory. Once a number is found, we make a phone call. If the phone is busy or disconnected or if the travel agent we got in touch with could not help us make a good booking on a flight from New York to Paris, we have to repeat the process and call another agency again. It is such a waste of time and we may have to devote an entire day to simply booking a flight when we could have spent that time doing something else. The exercise can also be annoying, frustrating and stressful.
On the other hand, going to an online directory first before making a round of phone calls is a totally different story. It would be handy if you already know the address of an online directory that lists the numbers of establishments operating in your locale, but if you do not know yet, typing a few keywords in a search browser will lead you to it.
Once you know the Internet address of the local online directory that you need and you have directed your browser to go to it, you will find that your search for whatever information that you want has been made easier by the fact that addresses listed in these online directories have already been neatly categorized for your convenience. You only need to click on the category where you think your search directs you, you find the information source or service provider that you need and then you go to its website if the website is listed. You only need to make the phone call once you are satisfied with the information that you have got online.
Let us say that you need to get a-hold of a particular book by a particular author and you want to see which of the bookstores in your locale carry that particular title. Typing in a query on a search engine would be too generalized for you to be actually helpful. What you would need to do then is to go to a local online directory, click on the category that lists bookstores, and then wait for it to bring up a list of bookstores in your area. If the bookstore has a website, then the website most likely indicates which books are available in their stocks. It is highly likely that you will be able to buy the book you need online and just wait for it to be delivered to your doorstep. If not, then you can get the phone number of the bookstore, call up their customer service and ask for a copy to be reserved for you. When you show up at the store, all you need to do is pay for the book.
Online directories also work on WAP-enabled mobile phones, of course. All you need to do is to open your phone's WAP browser and type in the address of the online directory you go to. Or, if you already subscribe to the WAP services of a specific online directory, you probably know the codes you need to text if you want information about, say, the traffic situation on a particular street, the weather in this city, the movie schedule at this cinema, what time the next train for this destination will be leaving, when this particular flight will leave or arrive at the airport, the current local news, the current foreign exchange rate, and other such information.
This is literally information at your fingertips. Just type in the code that you want, send it as a text message to the online directory you subscribe to, and then receive the reply that you want in a matter of seconds. You can do this wherever you may be, as long as your mobile phone is WAP-enabled and you can access the service in your location. No more spending half the day flipping through heavy phonebooks, reading fine print, making lists of numbers and then making rounds of phone calls.
It is really very convenient to be able to get the information that you need at a snap of the fingertips. That is what technology has allowed us to enjoy. With online directories and WAP-enabled mobile phones, we can have access to whatever information that we need whether we are in front of our computers or on the road with just our phones.
Five Reasons Online Directories Matter to Your Business
Online Directories are webpages and websites that organize all websites based on their subjects; they are excellent tools for Search Engine Optimization.
What is a Directory?
Online directories categorize the websites systematically based on an alphabetical order depending upon their subject. The Editors managing the directories look into the websites and make sub categories based on the website content. The websites can be divided into subcategories depending upon their geographical location and whether they are commercial or noncommercial.
It is actually an optimized database for reading.
SEO and Directories
SEO Optimization revolves around the analysis and evaluation of your existing website. It requires you to edit, formulate and tweak your content with high quality key words. The presence of those key words helps search engines recognize that your content is of high quality and they give it a higher ranking on webpages.
For example, if you own a pizza restaurant in Reisterstown then if a customer searches for "Pizza in Reisterstown, potential customers will see your business on the first page of the search engine if your business has been properly optimized.
Even if you are not a first page, being listed on an online directory like Yelp or Google places increases your chances of being represented on the search engines. Also if you can properly manage your account on these directories, they can generate quality inbound links to your website, further strengthening your SEO.
Most of the businesses are already on these Directories. Only the control of the business on their page varies from one business to another. One challenging aspect of the directories is that you cannot typically negative rating or reviews from your page, but then there are other ways to improve the ratings of your business.
By getting your website to have a higher listing on search Engines it will attract more traffic high-quality traffic, thus you will have more purchases. The return on investment of your firm will then increase.
Important SEO Tip:
If you want to have best SEO results, when you are creating your directory listings, it is of key importance that you are consistent with the way you enter you name, address and phone number. Every time Google of any other search engine finds your name, address and phone number, it becomes a "citation". The more your citation appears in quality directories, the better.
You whole business depends on being known and Seen.
Online directories help you in website optimization. They direct good quality traffic to your website that can help you grab and retain a loyal customer base, and thus increase your return on investment