More and more small businesses today are using online business directories to their benefit. If you run a small business, you likely spend a great deal of your time thinking about your marketing plan. online business directories can be a great addition to your current small business marketing strategy. Those sites can help your small business expand its website traffic, increase the likelihood that your website will be found by interested visitors and increase your bottom line. If you haven’t taken a look at those directories and considered how your small business could use them to increase its market presence, then now is the time to start!
What Are Online Business Directories?
There are many different types of online business directories available on the Internet. Each of these sites serves a specific purpose and can be used by your small business in specific ways.
An online business directory is a website submission service that allows your small business’ website to be added to a specific category where it can be searched for by interested visitors. Listing your small business on an online business directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. This places make it easy for people to find what they are looking for. These directories can be accessed from just about anywhere that has an internet connection. This means that people could find your business’ website from their home, office or even while traveling.
Every website that is submitted to an online business directory is placed in a specific category. These categories can range in how they are organized. Some are organized by business-related categories, some are organized according to personal preferences and others are organized by subject. Each category consists of several websites relating to a specific topic. Each website listing features the name of the website, a direct link to the website and a short description of the website. Interested Internet visitors will be able to browse through the various categories in the directory and locate websites like yours that they may be interested in visiting. Essentially, those places make it easier for any visitor to find your business’ website.
Five Reasons Online Directories Matter to Your Business
Many SEO experts and internet marketing professionals are well aware and understand the importance of directory submissions. In any business internet marketing plan, submissions play an important part in boosting traffic to a company website. Although directory submission is time consuming and tedious, it is very effective in driving traffic to a site and as a result contribute to high search engine rankings.
Online directories are nothing more than website listings that have been arranged categorically and help users who are looking for information. When you make a submission, this means that users can locate your business from the list. Most directories allow users to use keywords to search for content and websites that fall under that keyword category. While the whole concept of directories and directory submission may seem simple and trivial, it can however make a huge difference to the success of your business.
One thing that makes online directories unique is due to search engine indexes. Search engine robots visit web directories more often than other sites. Therefore if you have a directory submission to an online directory, you will get noticed faster than if you didn't submit. Therefore, with a directory submission, you do not have to worry if you have been found by Google or Yahoo! Be assured that your site has already been found. If it listed on the directory listings, then you can be searched on the search engines and be found.
Another thing that makes directory submission effective is the fact that you get not just traffic but targeted traffic. This is because directory owners classify sites based on their relevance. Thus, when people visit your website from a link in a directory, they are no doubt interested in you. They did not visit you by accident or through a wrong lead. They searched what they were looking for and found it.
One of the most significant benefits of submitting to directories is link popularity. Search engines place great value on one-way links. These are links coming to your site but do not have a link going back to the other site. Since directories have one-way links, these links are considered valuable by the search engine and will therefore help in high page ranks.
Online Directory and Search
Is your company listed in online directories? If not, it should be.
Directory listings are vital to your online visibility, and it should be a top priority for your online marketing strategy. Directory submissions provide inbound links to your site, which help your search engine rankings. The more inbound links you have, the better your placement in the search engines. Isn't that where we all want to be?
Submitting your link to relevant directories is a great way to maximize your search engine optimization (SEO) efforts. Some sites offer free listings while others charge a fee. There are general, specific, and regional directories. When you submit your site under a particular category, such as hospitality or travel, the search engine will categorize your site under a relevant topic. Do not ignore the niche directories, as they are an excellent way to link to relevant sites and increase rankings.
While submitting to directories is something you can do now, it is important to note that it may take days or months for directories to approve your links.
Listing your link proves that marketing doesn't have to cost you a fortune. In fact, many sites are free. The process can be time consuming, but the payoff is worth it.
How to list your website:
• Research all the possible relevant directories and submit your link to them. Googling "Free Directory Listings" will pull up numerous sites to explore.
• If you don't have hours to spend surfing for relevant directories, there are online directory submission services available. An excellent resource is Best Web Directories, which offers a listing of the top directories, both free and fee based.